Professional Trade Publications, Inc. is dedicated to advancing and increasing the use of architectural and decorative concrete as illustrated in its magazines, trade events, and digital products.
Both print and online magazines contain colorful photos, informative articles, industry news, new product announcements and practical information for contractors, artisans, designers, architects, manufacturers and retailers. Professional Trade Publications, Inc. is also host of the annual Concrete Decor Show.
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The History of Concrete Decor
When Professional Trade Publications introduced PaintPRO magazine in 1999, its unique visual approach and friendly, intuitive editorial style immediately garnered a loyal readership. Decorators, faux finishers, coatings applicators and other like-minded artisans enjoyed PaintPRO magazine. PaintPRO contained inspiring articles and pictorial features covering a multitude of useful techniques. PaintPRO also included stories on how to enhance existing concrete surfaces. For example, features on staining, stenciling and producing graphics on existing concrete created a sensation. At that time the aesthetic aspects of concrete received minimal coverage in established concrete industry magazines. Many were biased toward engineering and new construction on a large scale. In response to overwhelming interest, Professional Trade Publications, Inc. launched Concrete Decor in 2001 to address the growing popularity of decorative concrete and related areas. It quickly became the “must-read” source of information for the emerging decorative concrete industry.
What began in 1999 with a magazine for professional painters has since become a respected construction-trade publishing house with one unifying philosophy. “Professional Trade Publications is a family-owned business with a commitment to excellence. Because of my own hands-on experience as a contractor, I understand the unique point of view of artisans and tradespeople who have a passion for their creative work,” says Bent Mikkelsen, the CEO, publisher and founder. “This perspective allows our family of magazines to stay in touch with our readers, speak to their needs and champion their interests in a way that strives to be both independent and personal.”