 The event will attract both international and U.S. attendees from the following categories: Contractors and Tradespersons Professionals who work with concrete and toppings performing installation, finishing or decorative treatments will find many topics of interest at the event. Hands-on workshops will offer back-to-basics courses, intermediate training and advanced courses for commercial contractors and supervisors. Additional seminars will round out the conference. The program will attract many artisans and specialty contractors engaged in adding decorative treatments, stains, graphics or resurfacing materials to existing concrete, as well as those who are concrete finishers with an interest in increasing their decorative or maintenance business. Training for rapidly changing technologies, such as concrete grinding and polishing or producing countertops and other features, will explore new opportunities for business expansion. Any trade interested in imparting color, texture and design to concrete surfaces will find valuable information and training. Supply Stores and Distributors Companies and individuals interested in starting or expanding distribution of decorative concrete materials and equipment will find opportunities to see the latest products and learn more about trends addressing the needs of professional decorative contractors. Educational materials, seminars and workshops will be offered to support resellers in improving product knowledge and customer support. Opportunities for networking will be abundant. Architectural Specifiers in Design Professions Professionals engaged in designing and specifying decorative or architectural concrete floors, hardscapes, walls or features will have opportunities to see demonstrations and gain a better understanding of creative alternatives. Presentations will include case histories of LEED®-certified projects that highlight the benefits of concrete for use in green building, as well as its long-term life-cycle advantages. Many seminars and workshops will offer AIA CEUs. |
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